I’ve worked with some of the most recognized names in business.
Alex Hormozi, Gary Vaynerchuk, and Leila Hormozi.

As Alex and Leila Hormozi’s Director of Brand, I built and led the media team that grew their collective following from 1.2M to 13.5M, establishing them both as two of the most recognized names in business online. We executed on the $100M Leads book launch, which drew over 500,000 registrants and literally broke the internet.

Under my leadership, we scaled from 0 to 18 full-time media team members, delivering over 3 billion impressions in 2024 alone and driving 300,000+ monthly visits to Acquisition.com.

As Gary Vaynerchuk’s videographer and TikTok Lead, I grew his TikTok from 300,000 to 3.5M followers in just three months, leveraging audience-first strategies and rapid content iteration.

I also edited his hit series Trash Talk and contributed to setting a new standard for delivering content at the speed of culture.

A well-executed personal brand is one of the most powerful tools for driving business profitability.