We help Personal Brands

create real business results

No matter how “saturated” your market is.

Brand Positioning

Everyone else stops at attention. We take it further by converting that attention into trust. We do this through your Brand Positioning.

Sample Deliverables:

  • High Signal Brand Positioning + Threats Audit

  • Proposed Brand Position + Reasoning

  • Start / Stop / Continue Breakdown

  • Personalized Brand Decision Framework

Outcomes Can Include:

  • Lower CAC

  • Access to Better Talent

  • Price Increases

  • Better Deal Terms

  • Access to Better Partnerships

Content Strategy

Don’t post content to check a box. We help you establish a Content Strategy that leads you closer to your desired outcome, not further.

Sample Deliverables:

  • High Signal Content Strategy Audit

  • Personalized Content Strategy Playbook

  • Preferred Medium

  • 3 Primary Platforms

  • Waterfall Distribution Method

  • Delivery & Wrapping Paper

  • Scaling & Testing System

Outcomes Can Include:

  • Conversion Rate Increases

  • Quicker “Time-to-Fill” on Hiring

  • More Inbound Leads

  • Warmer Leads

  • Greater Brand Awareness (which leads to lower CAC)

Scale (Media Team Architecture)

Stop thinking you can do it all yourself. To scale your personal brand without burning out, you need a media team of gangsters to scale for you.

Sample Deliverables:

  • Proposed Media Team Organization Chart

  • Compensation Benchmarks

  • Hiring Sequence

  • Hiring Funnel Playbook

  • High Signal Audit of Current Media Team

Outcomes Can Include:

  • Clear vision of Media Team future state

  • Clear Budget Estimate

  • Clear Roadmap for Hiring Sequence

  • Clear Hiring Funnel Established

  • Better Candidates Hired Faster

  • Not Settling

© 2025 Ralston. All rights reserved.

© 2025 Ralston. All rights reserved.