BUILD A WORLD YOUR AUDIENCE

NEVER WANTS TO LEAVE

On Tuesday, June 30, I'm running a 2-hour live workshop where I'll walk you through the 7 Worldbuilding Elements that you can apply to your personal brand in real time.

You leave with a finished workbook, not just a list of things to do later.

Next Worldbuilding Workshop

June 30th 2026

9am-11am PT

Next Worldbuilding Workshop

June 30th 2026

9am-11am PT

The workshop is included when you enroll in Ralston Select.

Enrollment opens June 22 and closes June 29.

Here's what the workshop actually is

Two hours. Live with me on Zoom.

I'll walk through each of the 7 elements one at a time. For each one I'll show you my example, the common mistakes, and the questions that get you to a sharp answer. Then we stop, and you fill in your workbook while I'm right there.

By the end, you have:

  • A named concept

  • A weakness to be vulnerable with

  • Your interest stack

  • The beginnings of your Lore (Credibility Bank)

  • Your characters

  • Your common enemy

Why I'm doing it this way

I've taught worldbuilding one-on-one with clients for a while now. Every time, the same thing happens. The framework lands fast. The actual work of filling it in takes a focused block of time and someone in the room asking the right questions.

So I built the workshop to compress that into two hours. You get the structure, the examples, the prompts, and the time to do it. That's the whole offer.

What you walk away with

A personal brand with the elements that turn an audience into a community. The named ideas that get quoted back to you. The point of view people can only get from you. The recurring references, characters, and language that make your content feel like a place instead of a feed.

If you keep posting without this, you're missing out on the greatest lever you can pull to build true loyalty with your audience. Worldbuilding is the hidden layer that the top personal brands in the world are using right now, it's time for you to do the same.

Don't just take my word for it

Here's what members are saying about the workshops

Chris Pell

"It wasn't just a good session; it was one of the best educational experiences I've ever had. It felt like it was designed specifically for me."

Chris Pell

IELTS Managing Director

4,770,000 Subscribers on YouTube

How to get in

The workshop is included when you enroll in Ralston Select

Enrollment opens June 22 • Closes June 29
$3,000
for the year
Ralston Select is the community and curriculum I built for founders, operators, and media team leaders who want their personal brand to function as a real business asset.
Monthly Live Feedback and Training with Trevor Odom
A 60+ minute live group session every month where Trevor reviews and refines real content from members. You learn from your own feedback and from watching everyone else get coached.
How to Make Educational Content Curriculum:
Full Curriculum The most in-depth training on Pre-Production, Production, Post-Production, and Platform Strategy. Led by me and Ralston Content Director Trevor Odom. Video training plus workbook materials and downloads. Built to teach you how to make content that builds trust, not just views.
Monthly "Ask Trevor Anything" Sessions
A 2-hour AMA with Trevor every month. Bring the real question you're stuck on. Get a real answer.
Quarterly Sessions with Top Leaders in the Space
Behind-the-scenes strategy from people running the biggest education brands at scale. What's working now, not what worked last year. Years of trial and error compressed into a session.
Resource Library
The playbooks, SOPs, and frameworks we've built for our 1:1 clients. Content, hiring, operations, strategy. Ready to use and tailor to your business.
The Worldbuilding Workshop on June 30, 2026
Two hours (9am–11am PST), live with me, included.

The workshop runs Friday June 30th, the day after enrollment closes. If you want in, the only way to get there is to enroll during the June 22nd to 29th window.

Get on the list and you'll get the enrollment link the moment it opens. People on this list get it first.

A note on who this is for

Founders, operators, executives, and media team leaders with an audience or seriously building one, who want their personal brand to compound into a business outcome instead of staying just a content creator.

If you're not ready to build your personal brand, the YouTube channel is the right place to keep learning. When you're ready to actually build, Ralston Select is here.

Frequently Asked Questions

When does enrollment open?

June 22, 2026. The list above gets the enrollment link as soon as it’s live.

When is the workshop?

The workshop is recorded and posted in the Ralston Select library within 24 hours. You can do the workbook on your own time with the replay. The live session is better though, because I will open it up to answer a few questions, live.

Is the workshop the only thing I get with Select?

No. Ralston Select is a full annual membership. You get the How to Make Educational Content curriculum, monthly live feedback sessions and AMAs with Trevor Odom, quarterly sessions with top leaders in the space, and the full resource library of playbooks, SOPs, and frameworks.

The Worldbuilding workshop is the timely reason to enroll this cohort, but it's one piece of a much bigger offer.

Can I just buy the workshop?

No. The Worldbuilding workshop is a Ralston Select bonus, not a standalone product. If you want to do this work with me, Ralston Select is the way in.

Ready to build your

world?

Get on the list and be first to know when enrollment opens.

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